Behind the Shine: The Story of FLOESSA

This little girl didn’t know yet that her struggles would one day become her purpose. My mother’s words — ‘Be a leader, not a follower’ — planted the seed that became FLOESSA.

People see the shine. They see the patent-pending product, the polished website, the promise of innovation. They see a brand that looks effortless.

But what they don’t see are the nights I stay up until 3 or 4 AM, exhausted but determined.

They don’t see the single mother juggling bills, prototypes, and two boys —

one on teenage cruise control, the other still needing every ounce of me.

They don’t see the woman who has to be both provider and visionary at the same time.

FLOESSA wasn’t born in a boardroom. It’s being built in the middle of real life — with children who rely on me, a sink full of dishes, laundry that never seems to fold itself, and a dream I refuse to bury.

This is the real backdrop of innovation — not spotless offices, but late nights at the kitchen sink, balancing motherhood and invention. FLOESSA was born here, in the mist of real life.

If you know, you know… the laundry is endless. Motherhood never pauses, so why should feeding? FLOESSA was built for real moms, in the middle of real life.

A Legacy Rooted in Childhood

My mother taught me resilience and strength. FLOESSA is built on her lessons, carried forward into a new generation.

Since I was a little girl, my mother has told me: “Be a leader, not a follower.”

I grew up watching great women and men leave legacies that shaped the world.

And I asked myself:

“What is my purpose in life? How can I make an impact that helps people?”

That seed still guides me.

It shapes how I see my struggles — not as failures, but as sparks for solutions.

The Invisible Weight of Motherhood

This is the struggle I lived — breastfeeding behind closed doors, dignity chipped away, knowing mothers deserved better.

Breastfeeding was one of my deepest struggles. The sleepless nights, the endless bottle washing, the cracked routines of pumping — those are hard enough. But one of the hardest parts isn’t physical at all.

It’s the loneliness.

I can’t count how many times I’ve slipped away at family gatherings or get-togethers with friends just to find somewhere private to feed.

While everyone else laughed, connected, and made memories, I was shut behind a door feeding my baby.

Motherhood is supposed to bring you closer to your community.

Instead, Sometimes I felt cut off, invisible.

This is where FLOESSA began — not in a boardroom, but in the quiet, sleepless hours of survival. A mother, a newborn, and the weight of figuring it all out.

Those moments carved FLOESSA’s mission deeper into me. Because no mom should have to choose between feeding her baby and belonging in the room.

Juggling Life on Every Front

Behind the shine is more than exhaustion — it’s layers of survival.

I’m raising a child with severe food and skin allergies — planning every meal, reading every label, carrying EpiPens, rushing to doctors, making sure every bite is safe.

There are evenings spent hunched over homework, trying to be both teacher and cheerleader after long workdays.

And there is the quiet, heavy work of mourning the death of my mother and healing from a failed relationship with his father — carrying my children through that grief, while carrying my own.

Single motherhood means stretching myself across every front — protecting, providing, and building FLOESSA at night while holding my family together by day.

And in the rare windows of “time off”?

I’m not going out or catching a break.

My days off are spent staying in — resting just enough to function, catching up on work, cleaning the house, trying to hold the pieces of life together.

I cancel plans. I say no to gatherings.

Not because I don’t want to be there, but because I know this calling is bigger than me.

I know FLOESSA has to exist — not just for me, but for every mother who deserves better.

Every day demands I stretch myself farther than I thought possible.

Every night I ask myself "How I can keep giving, when I'm already overloaded?"

FLOESSA grows out of struggle — long nights, research, designs, failures, and breakthroughs. This wasn’t just an idea; it was survival turned into innovation.

That’s the real story of FLOESSA. It isn’t born from luxury — it’s born from necessity.

The Struggle Behind the Shine

People assume inventions come from brainstorms and whiteboards.

FLOESSA comes from raw survival.

From heartbreak as I watched my firstborn struggle to latch.

From feeling chained to pumps that steal my dignity and my time.

From being secluded from loved ones, slipping out of the room to feed my baby.

From hearing my baby cry in frustration while I warmed a bottle, knowing every second mattered.

And every time, whispering to myself: there has to be a better way.

Motherhood is carrying both the joy and the weight — even when no one else sees how heavy it is. FLOESSA comes from raw survival.

Behind every polished headline is a woman who keeps going.

A mother who refuses to quit, even when exhaustion screams louder than ambition.

FLOESSA is living proof that pain can be reshaped into purpose.

Why FLOESSA Exists

FLOESSA isn’t just another pump.

It’s freedom.

It’s dignity.

It’s time back in the hands of mothers who are always asked to give more than they have.

It’s a chance for women to stay present in their lives — to feed their babies without missing the moments that matter.

To be part of the laughter, the conversations, the memories.

FLOESSA is about presence — about mothers being able to feed their babies without stepping away from the moment.

These are the moments FLOESSA protects — the dinners, the laughter, the milestones. No mom should have to step away and miss this.

What FLOESSA™ Stands For

FLOESSA It’s not just a breast pump — it’s a category-defining innovation created to solve 35+ breastfeeding challenges and support moms and babies everywhere.

FLOESSA is more than just a product. It’s a movement to give mothers flexibility, privacy, and confidence to feed their babies on their own terms.

It’s about reclaiming time, reducing stress, and protecting that sacred bond between mother and child.

The Bigger Picture

FLOESSA is more than an invention.

It’s my legacy and the legacy of every mother who deserves better.

Behind the shine is a mother who is told to lead, not follow.

Behind the shine is a story of resilience, sacrifice, and vision.

Behind the shine is proof that from the hardest parts of life, something extraordinary is being built.

Where We Are Now

Right now, FLOESSA is in early development — patent filed, prototypes underway, and a growing community of moms, allies, and believers standing behind this mission.

Demo prototype — features and design subject to change during final development.

And I won’t stop until FLOESSA is in the hands of every mother who needs it.

Until no mom has to hide under a cover or in a back room to feed.

Until no mom has to feel chained to a pump that steals her time and dignity.

Until every mother has the freedom to feed her baby anywhere, anytime.

This is bigger than me. And it’s only just beginning.

💛 If you believe in FLOESSA’s mission,

I invite you to add your name to the Wait List: Contact Us | Floessa

Together, we can bring FLOESSA to life and make sure no mother is left behind.

👉 Add your name here

Motherhood evolves with time. From the baby years to the teenage years, every season teaches me something new. These smiles remind me why I fight so hard — because FLOESSA isn’t just for me, it’s for families everywhere, and for the legacy I leave my own.